ISAAC WOOTEN
Konneckt
Lead-conversion software for real-estate agents. A 2006 comp, and the brand it implied.
One 2006 comp, reread twenty years later as a brand. Konneckt was lead-conversion software for residential and commercial real-estate agents: turn the database you already own into the listings you have not won yet. The comp set the identity in a single screen. What it taught me: one well-made screen can hold a whole identity, if every choice on it is deliberate.
The brief
An agent owns thousands of contacts and wins a fraction of the listings hiding among them.
Konneckt was built to close that gap: organise the database, keep the relationships warm, and surface the contacts most likely to list. The comp came through inMotion Real Estate Media, a production company making interactive media for the real-estate industry, in the Levid Media years. The brief was a brand and a site that felt like a bank, not a brochure: calm, structural, expensive.
Navy and a hatch
A corporate navy base with a diagonal-hatch texture in the chrome, so the surface reads as material rather than flat colour.
Framed, not bled
Photography sits as an inset panel inside the hatched border. Property and place over people; an alpine valley, not a handshake.
One accent
Monochrome with one signal blue for the active state and the links. Everything else earns its place in tone.
Mono for the record
Dates and metadata in a monospace, so the news column reads like a ledger.
The comp
The knot mark, two loops locked through each other, is the whole idea in one shape: the contacts you have and the listings you want, joined. It sits in its own hatched panel beside the photograph, and it is the element everything in 2026 was built back from.
Brand system
The comp is a single screen. I read it as a brand (its palette, type, voice and the things it deliberately never does), locked that as brand DNA and rendered what the company would have needed: identity, print, packaging, product screens and out of home.
Brand world · rendered from the locked brand DNA
The 2006 comp is the design. The brand world is a 2026 study made with my own tool from that comp, not work delivered to the client.
We connect the leads you already own to the listings you haven't won yet.
Konneckt, the brand line
Role
Levid Media in 2006 for the brand and the comp. A 2026 study for the brand world.
Creative direction
Founder and creative director at Levid Media, the agency that took the brief.
Identity and site
The knot mark, the wordmark, the navy-and-hatch system, and the site comp, designed end to end.
Brand DNA
Extracted from the comp and locked: palette, type, voice, layout posture, anti-defaults.
Eleven surfaces
Logo system, stationery, packaging, merch, web, app, billboard and storefront, rendered from the locked DNA.
- Brand identity
- Web design
- Art direction
- Brand DNA extraction
- Brand systems
- Agency work, 2006
Next
The comp lives in the archive with forty-three other projects from the agency years.
Browse the archive →