Isaac Wooten
Sr. Staff UX Design Manager, Google
Founder & CEO, Digital Pool · Co-Founder & CTO, HangarX
- i.wooten@gmail.com
- Site
- iwooten.com
- linkedin.com/in/levid
- GitHub
- github.com/levid
- Based
- Northwest Arkansas
- Full CV
- iwooten.com/resume
Résumé
Design leader at Google, founder of four companies, engineer who still ships. Twenty-seven years across design and engineering, in one place.
Sr. Staff UX Design Manager at Google, leading design for BigQuery and Google Cloud’s AI-native data tools. Twelve years on the same products, from individual contributor to manager. On the side, Co-Founder and CTO of HangarX, Founder and CEO of Digital Pool, and before that Co-Founder of LunarCrush and fifteen years running Levid Media. I read the code and the Figma.
Core competencies
- Leadership
- Design management · hiring, mentoring and calibration · cross-org strategy · 0 → 1 product and company building
- Domains
- AI-native and agentic products · data and analytics at scale · developer experience · design systems
- Craft
- UX and interaction design · visual design and brand · high-fidelity prototyping · data visualisation
- Engineering
- React and React Native · Node and GraphQL · iOS and Android · REST and GraphQL APIs
- Agentic
- Claude Code · OpenAI Codex · harness engineering · MCP servers · agent plugin and skills design
Pixels, then patterns, then people. Twelve years inside Google Cloud.
-
Data Cloud UX, Cloud Data AnalyticsSr. Staff UX Design Manager
Nov 2024 to now
- Leads the developer-experience design team in Data Cloud UX, its lead since July 2026: BigQuery, Gemini Enterprise, BigQuery Studio, Databases Studio, the Data Agent Kit for VS Code and Data Apps for Notebooks.
- Design lead across a multi-thousand-person org of UX, product, engineering, marketing and sales. Held the team at eleven until November 2025; six senior-and-above designers today, after company-wide layoffs. Most have been at Google more than five years; the newest joined two years ago.
- Runs a team distributed across three countries and four time zones.
- Took the design team through adopting version control and agentic coding tools, and reviewed the code they shipped while managing.
-
Data Analytics UX, BigQuery UXUX Team Lead and Manager
Oct 2023 to Nov 2024
- Lead of the Data Analytics UX team from October 2023, and of BigQuery UX and BigQuery Experience from March 2024. Grew the team from five to eleven at its peak. Hiring, mentoring and calibration.
- Led a six-month design collaboration across BigQuery, the streaming products and Cloud Setup to rethink onboarding. It removed friction from the setup journey and unlocked new roadmap areas and additional funding for a partner team.
-
Data Analytics, Streams and LakesStaff UX Designer
Feb 2022 to Oct 2023
- Returned from LunarCrush to design for BigQuery and the streaming products: Dataflow, Dataproc, Dataplex, Pub/Sub, Kafka, Flink and Spark.
- Led design from zero on two new products: Managed Service for Apache Kafka (now GA) and BigQuery Engine for Apache Flink (public preview), plus the Pub/Sub and Managed Kafka integrations into BigQuery.
- Designed 20+ features across Dataflow and Pub/Sub, with 14 GA launches in three quarters.
-
Google CloudStaff Interaction Designer and UX Engineer
Jul 2018 to Jun 2021
- Lead UX on Enterprise Customer Onboarding: Terraform blueprints and onboarding automation, 2019 to 2021.
- Designed the network topology pattern for visualising complex systems, now core to Anthos Service Mesh.
- UX patterns for third-party authentication and data regionalisation across the console, and patterns and best practice for perceived performance.
- Built internal tools for how UX research is run across Google and how Critical User Journeys are captured and measured across GCP products.
- Promoted from L4 to L6 in four years. Interviewed roughly seventy-five candidates for design, research and UX engineering roles.
-
Google Cloud PlatformStaff UX Architect
Jan 2016 to Jul 2018
- A horizontal role reporting to the UX Director: solve critical design problems anywhere on the platform, act as the customer’s advocate for a set of Cloud roles, and set strategy and vision.
- Lead UX on Cloud Security Command Center v1, 2017 to 2018, now a large suite of security products.
- Bridged UX and engineering teams across GCP as one of the org’s UX firefighters, dropping into new areas to become the subject-matter expert and ship.
-
Stackdriver, Cloud DiagnosticsSenior Interaction Designer
Mar 2014 to 2016
- Designed Logging, Trace, Profiler and Debug from zero and led UX on Error Reporting. All rolled into Cloud Operations, with Logging among the most used products in the console.
Ventures
Four companies from a blank page. Three still growing.
-
HangarXCo-Founder and CTO
2024 to now
- Every engineering project in an applied-AI venture lab. Built Cortex, the knowledge engine, first; it runs two portfolio companies and the Obsidian plugin.
- Northlit, the lab’s AI design suite: product direction, design system, front end and the MCP server, launched 2026.
-
Digital PoolFounder and CEO
2018 to now
- Founded in 2018 as a side project, launched in 2020. Now thousands of events a month: 105,450 tournaments and 4.9M matches.
- Designed and built the brand, the web platform, the back end and GraphQL API, and the React Native iOS and Android apps. Grew the team to seven.
- Live scoring, streaming overlays and stat tracking used on the US Open 8-Ball, 9-Ball and 10-Ball Championships, the International 9-Ball Open, the Texas Open and the World Pool Championship.
- More than ten partnerships across the industry: Diamond Billiard Products, Accu-Stats, OSPN, Felt Cam, the National Billiards League, FargoRate and fifty-plus tournament directors.
- Built the audience alongside the product: 32.5K followers on Instagram, 18K on Facebook, 5.5K YouTube subscribers and 25M+ lifetime views.
- An ad platform on AdButler serving ~19M impressions a year, and permanent all-table scoring and streaming hardware going into pool rooms nationwide.
-
LunarCrushCo-Founder and Chief Design Officer
Aug 2017 to Jan 2022
- Co-founded with three partners, part-time while at Google, to design and build the first brand, website and product. Those helped raise a $2.5M seed round and grow the company to fifteen full-time staff by 2021.
- Joined full-time as Chief Design Officer in June 2021, leading UX and UI for web and mobile and a small design team.
- Within six months: a new brand, website and product, iOS and Android apps from scratch, and the LUNR utility token and wallet.
- After the v2 launch in October 2021, users went from 150,000 to 2.5 million in sixty days and the site passed 50 million pageviews a month. LUNR saw 373,237 transactions and 38,531 holders in the same period.
- Built the first web app front end in React and the first Galaxy Score™ algorithm. An open-source widget framework for embedding live data became the first revenue source in 2018.
- Hired three full-time engineers and designers with the executive team. Managed a senior product designer through the rebrand, lunarcrush.com, lunrtoken.com, the mobile app and a new design system.
-
Levid MediaFounder and Creative Director
1999 to 2014
- A design agency in Seattle. Fifteen years of sites, identities and campaigns for Nintendo of America, Microsoft, RED, Coca-Cola, Speakeasy, Renovacom and Dell University.
- Production design and development for Nintendo.com, Wii.com and NintendoWifi.com with Nintendo’s Online Publications team. Wound down in 2014 to focus on Google.
Earlier roles
-
Column Five MediaSenior Software Developer
Jun 2013 to Mar 2014
- Lead UI designer and front-end developer on Visage, a real-time data visualisation and reporting platform. Built the agency site on Rails and Angular.
-
Kaleo SoftwarePrincipal Product Designer
Sep 2012 to Mar 2013
- Lead product designer on all customer-facing applications. Front end in HAML, Sass and CoffeeScript, with Rails behind it.
-
GaikaiSenior Web Developer
Jan 2011 to Sep 2012
- Early employee of the cloud-gaming startup acquired by Sony in 2012. Lead designer and front-end engineer on the system managing millions of game servers across NOCs worldwide.
-
AKTA Web StudioDesign Director
2010 to 2012
- akta.com, Magento mobile commerce for iOS, MODX, TopGolf kiosks, Vosges Chocolate and Traklabs. Acquired by Salesforce.
-
MetagenicsSenior Web Developer
Aug 2009 to Jan 2011
- Lead developer on all major sites. The Zend platform, public and private REST APIs, the e-commerce platform deployed to 45,000 customers, and MyMetagenics.com.
-
RED Digital CinemaSenior Web Designer and Developer
Aug to Dec 2008
- Kicked off the new direction for red.com, the PHP framework behind version 2.0, and concept and brand work for the 2009 cameras.
-
Dropout Inc., Mislabeled.comCreative Director
Mar 2007 to Jul 2008
- User experience, product design and brand for the Mislabeled platform, from Flash prototypes to print.
-
Nintendo of AmericaOnline Technical Designer and Flash Developer
Jan 2005 to Mar 2007
- Micro-sites, games and production for Nintendo.com, Wii.com and NintendoWifi.com with the Online Publications group. Ported DS games to the web in Flash.
-
RiverSharpe InteractiveProject Designer and Flash Developer
May 2000 to Jan 2001
- Flash UI and interaction for Sports Illustrated, Boeing, IBM, Macy’s, Wal-Mart and PepsiCo projects.
-
The Great Alaskan Shirt CompanyArt Director
May 1999 to May 2001
- Concept and design for PepsiCo, Coca-Cola, the University of Alaska Fairbanks and the US Army.
Skills
Leadership
- Design leadership and management
- Hiring, mentoring and calibration
- Cross-org strategy and influence
- 0 → 1 product strategy
- Company building and operations
- Technical direction
- Design sprints
- Agile and Scrum
Design
- AI-native and agentic product design
- UX and interaction design
- Visual design
- Developer experience
- UX architecture and information architecture
- Design systems and tokens
- Prototyping
- Journey mapping, personas and wireframing
- Data visualisation
- Branding and identity
- Motion design
- Figma, Sketch, Photoshop, Illustrator, InDesign
Engineering
- HTML, CSS and JavaScript
- React and React Native
- Node.js and GraphQL
- MySQL, PostgreSQL and MongoDB
- iOS and Android
- Docker, AWS, DigitalOcean, Google Cloud, Vercel
- REST APIs and web sockets
- Broadcast and hardware integration
Agentic engineering
- Claude Code
- OpenAI Codex
- Harness engineering
- MCP servers
- Agent plugin and skills design
- Agent tooling and evaluation
- Multi-agent workflows
Education
-
Art Institute of SeattleAssociate of Applied Arts, Multimedia and Web Design
2001 to 2003
- Attended on a design scholarship, won in a nationwide design contest in 2000.
Selected clients
- Nintendo of America
- Google Cloud
- Microsoft
- RED Digital Cinema
- Coca-Cola
- Sony · Gaikai
- Salesforce · AKTA
- Magento
- MODX
- TopGolf
- Vosges Chocolate
- Altoids · Planters (WDDG)
- Sports Illustrated
- Boeing
- IBM
- PepsiCo
- Speakeasy
- Metagenics
Next
The full role history lives on LinkedIn. Or book thirty minutes.