ISAAC WOOTEN
Blank Vision Multimedia
A multimedia design agency. A red arrowhead, a condensed wordmark, and the brand world they implied.
An identity for a studio that makes other people’s identities. Blank Vision was a multimedia design agency. At Levid Media I designed its mark and the kit around it: a red arrowhead cut from two strokes, a tall condensed wordmark, business cards in three colourways and a shirt, so the studio looked as sharp as the work it sold. What it taught me: an agency’s own mark is judged harder than any client’s, so it has to work at the size of a favicon and the size of a shirt.
The brief
A design agency’s own brand is its first portfolio piece. It had to be sharp, fast and unmistakable at any size.
The mark is an arrowhead, two red strokes folded into a point, so it reads as forward motion and as a cursor at once. The wordmark sets BLANK in heavy condensed caps and VISION with its letters stencil-cut, with MULTIMEDIA tracked beneath: one word that says both design and screen. The cards run the same pieces in black, red and white, and the shirt adds a barcode, the studio’s nod to media and print at once.
A mark that points
Two strokes, one direction. The arrowhead works as a logo, a cursor and a bullet.
Monochrome plus red
Black, white and a cool mist grey, with a single signal red that does all the talking.
Condensed caps
Tall, squared-off letterforms that fit a lot of word into a narrow space, like a title card.
One kit, three colourways
Cards in black, red and white from the same parts, so the brand flexes without changing.
The identity
Brand system
Cards and a shirt were the whole kit. From them I locked Blank Vision’s DNA (signal red on black and white, condensed display type, hard-edged composition with media motifs) and built out what an agency would need next: stationery, packaging, product screens and out of home.
Brand world · rendered from the locked brand DNA
The mark, cards and shirt are the design. The brand world is a 2026 study made with my own tool from them, not work delivered to the client.
We cut through the noise. Sharp design, fast media, no wasted pixels.
Blank Vision, the brand line
Role
Levid Media for the identity. A 2026 study for the brand world.
Creative direction
Founder and creative director at Levid Media, the agency that took the brief.
Identity kit
The arrowhead, the wordmark and lockups, three card colourways and a shirt, designed end to end.
Brand DNA
Extracted from the identity and locked: palette with roles, display and body type, imagery rules, anti-defaults.
Nineteen surfaces
Palette, type specimen, iconography, logo system, cards, stationery, packaging, merch, social kit, data visualisation, a presentation, web, app and app icon, guidelines, billboard and signage.
- Logo design
- Brand identity
- Agency branding
- Brand DNA extraction
- Brand systems
Next
The identity lives in the archive with forty-three other projects from the agency years.
Browse the archive →